DANCIN' ON THE GRAVE OF ALL THINGS ORIGINAL.
Those considered “well off” in their given time is because it is considered the best of what is to be (and by sheer principal of progress, should be) considered absolute shit in the future.
Get rosy and think on that…
…”look at how rich people are living today”.
Was said as a passing comment in a recent conversation. But I couldn’t let it just pass.
Think about it.
When you imagine Gordon Gecko from the movie Wall St. what image do you have in mind? Mine is the one of the poster boy of wealth clutching…
What you end up with is the situation where you, as a conference goer, walk up to a booth and, because you’re no stranger to how this works, ignore any attractive woman and talk directly to a male at the booth. You assume immediately that any attractive female is there simply for their physical appearance, not for the value that their knowledge brings. This is wrong on every level, and it’s an insidious form of objectifying women – it happens gradually, over time, and the more booth babes you see, the more ingrained it becomes.
Operation: Eliminate Booth Babes
The goal: To discourage companies which hire booth babes from continuing that practice, by using a combination of peer pressure and negative reinforcement.
The Tactics: Actually, this part is pretty simple. When the first person at a booth approaches you, treat him or her exactly the same way you would a sales or implementation engineer. Ask questions regarding the technology. Ask about planned life cycles of the software, on use counts, and other things. Treat them exactly as you would an equal.
If this person is a booth babe (or a clueless marketing droid), they will inevitably hand you off to the lead technical (or sales) person at the booth. Here comes the important part: Demand to know why they wasted your time with manning the booth with clueless people. Don’t discuss sales or tech with this person (which is what they will desperately want to do at this point). Ask why their company wastes everyone’s time and their investors’ money using people who provide no value. Tell them that you will not be doing business with them, regardless of their technology, because you believe that any company that needs to hide behind tricks, gimmicks, and sex appeal, can not offer you any value. Point out that a great number of their competitors don’t need to use flimflam to sell their wares. Then walk away.
I hope I remember to signal-boost this when con season fires up again. I plan on doing exactly this thing from here on out.
^^^Moar of this…
Some observational differences between SF=tech and LA=video/TV/film.
Jargon/knowledge surrounding creative-medium IP and accompanying contracts:
What takes center stage:
On a superficial level:
Shout out to @JenFriel for sharing her world with me while I visit LA!