DANCIN' ON THE GRAVE OF ALL THINGS ORIGINAL.
Client: Let’s get rid of Facebook and focus on Google+
Me: There’s no one on Google+, it wouldn’t be a great move
Client: Google+ has a TV commercial, it’s going to be huge. Facebook doesn’t have a TV commercial.
Me: Facebook doesn’t NEED a commercial.
Two things that baffle me about some of the content floating around the internet:
1. Novel length bios, descriptions, blog posts, etc.
2. Weakly written, typos, lacking context, zero calls to action, lack of clear understanding of intended audience — all around crap content.
First off, who asserted this was a good use of copy and space? SMH
Secondly, who in the world is paying you to create these unskilled eyesores? I want to meet them…so I can help them.
Clear and concise, people. Period.
Verna, “Marketers who are savvy about how to use Facebook are focusing … on the site’s strength as a content portal, its viral power and its ability to deliver qualitative and quantitative feedback on brand campaigns.” (via Facebook, Twitter Help Publishers Find Their Audience - eMarketer)